Q1 of 2025 kicked off with bold moves in beauty retail. During the quarter, Target dropped over 2,000 new beauty products (90% under $20), spotlighting buzzy names such as Bubble and Eva NYC, while also doubling down on wellness with the addition of over 1,000 new self-care and lifestyle products. Ulta Beauty leaned into the wellness boom too, launching dedicated wellness sections across all 1,385 stores and onboarding a slate of new brands to fill the shelves. Sephora kept pace with a rapid-fire rollout of new brand launches and continued its global expansion, including a deeper push into the UK market where it plans to open its 10th store since its 2021 re-entry. Across the board, other retailers including CVS, Walmart, and Amazon showed a clear focus on accessibility, innovation, and lifestyle-driven assortments—setting the tone for a competitive year ahead.Below, BeautyMatter rounds up the retail expansions on our radar in the first three months of 2025.ULTA BEAUTYIn Q1, the beauty retailer partnered with grocery delivery technology company Instacart to offer consumers same-day delivery. The service spans every beauty category, is available at over 1,400 stores nationwide, and is said to deliver products in as little as an hour. Farm-to-face skincare brand Farmacy Beauty joined the retailer through its Conscious Beauty portfolio. The brand is now stocked in 1,400 doors across the US, debuting with the best-selling Honey Collection and Lip Smoothies.K-beauty brand Anua launched both online and in-store. The business entered all 1,500 locations and is said to be the first K-beauty brand to be available at every door.